Shelley E. Kohan, Shelmark Consulting and Fashion Institute of Technology
Partnering with technology and analytics, companies combine the science of technology with retail expertise resulting in a winning strategy of tech+retail. Retailers are seeing the use of analytics and data science across the entire shopper journey provides hyper-personalization for product curation, service requirements, and pricing models. However, the plethora of retail technologies is astonishing and probably overwhelming for most retailers necessitating collaborations with technology companies in deploying relevant technologies.
Technology and analytics partners have the ability to scale the business faster and come with the experience (intellect and infrastructure) to deploy at a faster rate. Businesses that use data-driven decisions, through enabling technologies and relevant analytics, are more profitable than like competitors. The Retail+Tech+Analytics webinar will showcase the Key 2020 Retail Trends for building a sustainable competitive advantage.
Retail+Tech+Analytics = 3 Critical Trends for Today’s Retailer
What you’ll learn:
- Key 2020 Retail Trends
- Leveraging technology provides highly edited assortments and curated products based on customer shopping preferences
- Collaborations with technology companies combine the science of technology with retail expertise resulting in a winning strategy
- Synchronized technology deployments support a better-branded customer experience, reduce duplication of efforts and prudently use capital to fund the technologies
Shelley E. Kohan is a senior retail executive and consultant, President & Founder of Shelmark Consulting and a professor at Fashion Institute of Technology. With more than 25 years of success, she has worked throughout the industry and across many functions including general management, marketing, operations, merchandising and buying. As a top retail influencer, Shelley is a featured spokesperson with appearances in the NBC Nightly News, Fox News, Wall St. Journal, New York Times and many more.